A. Existing Conditions Analysis a. Assess existing parking and mobility conditions, including public and private parking inventory, turnover, and occupancy patterns. b. Review of parking management practices, enforcement policies, fines, and rental fees. c. Analysis of potential shared-use parking agreements with private property owners. d. GIS-based inventory of existing public and private parking facilities. e. Occupancy and turnover counts during representative weekdays, weekends, and special events. f. Documentation of parking restrictions, ADA accessibility, and payment systems. g. Pedestrian, bicycle, and transit infrastructure assessment. B. Stakeholder Involvement a. Public meetings and targeted stakeholder sessions (property and business owners, residents, developers). b. Coordination with City Council, Downtown Salisbury, Inc., and the various City teams working in the affected area. C. Future Needs Assessment a. Project future demand based on land use, redevelopment plans, and event programming. b. Parking demand forecasting based on redevelopment, events center programming, hotel/hospitality, office, residential and growth trends. c. Event-day traffic and parking management scenarios. D. Preparation of Draft Recommendations a. Identify operational, policy, and infrastructure solutions to meet current and future needs. i. Cost of construction, maintenance and security should be included. Please include the recommended hourly, daily and monthly fees, including benchmarking with comparable cities. b. Develop an implementation strategy with one-year, five-year, and ten-year recommendations, including cost estimates for c. Location and feasibility assessment of additional parking (surface or structured). d. Integration of multimodal improvements to reduce parking demand. i. There is currently a City-wide Multi-Modal Plan underway, and it should be complete by the end of 2025. This may be a good reference for the selected firm and will be provided upon request. e. Recommendations for wayfinding, technology adoption (apps, smart meters), and signage.