The project's goal is to create a modern, user-friendly digital platform that effectively communicates the agency's mission, programs, and impact to a diverse audience, including residents, businesses, partners, and government officials. The new website must enhance the user experience, improve program engagement, and serve as a powerful brand asset. Key Functionalities: • Content and Storytelling: Features to tell a compelling brand story through mixed media, including blogs, videos, and social media integration. • Data Visualization: Integration of interactive maps and data dashboards to showcase the impact of Invest Atlanta's investments. • Program Information: A streamlined and user-intuitive way to access program details, with a clear path from discovery to application intake. • Repository and News: A searchable repository for public reports and a dynamic news section with archiving capabilities. This feature should be searchable by the end-user (audience of the website). • Engagement Tools: Integration of forms, chat, and a bookings tool for managing inbound communication and requests. • Search Engine Optimization (SEO): The website must be built with robust SEO practices to ensure high visibility.
