AOT invites sealed proposals from qualified firms for Media Relations, Travel Trade, and Consumer Marketing Services in Taiwan. The objective of this solicitation is to cost-effectively increase visitation and spending in Arizona by these key objectives: Increase visitation from source market(s) and target audiences. Increase visitor spending and length of stay. Leverage internal and external partners and resources. Gain market share and uniquely position Arizona with a competitive advantage over competitive set states (California, New York, Nevada, Texas, Washington and Hawaii). Assist tour operators and travel agents in promoting Arizona as a world-class travel destination. Execute marketing and advertising campaigns that produce results within set criteria that maximizes the return on investment (ROI). Increase awareness of Arizona as a premier travel destination via editorial coverage in key publications and on key digital platforms. KPIs are outlined in required services. Develop and execute tactics for brand awareness.
