Lextran is seeking a qualified firm to provide integrated marketing and public relations services that support the agency’s immediate communication needs and long-term goals. The selected firm will act as a strategic partner, offering high-level planning and message development, while also remaining responsive and capable of producing high-quality content on tight timelines. The successful proposer will directly support Lextran's Planning & Community Development Department, which includes Marketing and Community Relations. This engagement requires a team that is both strategic and hands-on, capable of long-range planning as well as agile response and high-quality content production. The selected firm will serve as a collaborative partner, working closely with Lextran's internal team to develop long-term messaging plans, creative campaigns, and public engagement strategies that are accurate, timely, comprehensive, and effective in reaching Lexington’s entire population. This engagement is strategic and consultative only; Lextran’s internal team will remain responsible for executing communications, but the firm will be deeply involved in both campaign development and crisis response. The firm(s) should have experience and be prepared to assist in disciplines such as strategic and targeted marketing, graphic design, website design and/or management, photography and videography, social media, public relations and affairs, crisis communications, copywriting, script development for radio or television promotional commercials, media placement, branding, printing, and/or special events.
