Key Services 1. Strategic Communications Planning • Execute a strategic communications plan aligned with the goals of raising awareness of the unique attributes RI brings to the Life Science sector. • Execute the marketing strategic plan to target audiences to include local, regional and national audiences, Life Science industry, investors and Government officials. • Coordinate messaging with key stakeholders of the organization including government, research institutions, industry associations, funding recipients/life science companies, and private partners. 2. Marketing and Brand Development • Develop or refine a compelling brand identity tailored to the life sciences sector. • Produce marketing collateral (print, digital, video) to promote the region’s/organization’s assets: research institutions, workforce, incentives, infrastructure. • Update and manage the RILSH website, including SEO and SERPS brochures, investor kits, and thought leadership content. 3. Digital Marketing & Content • Maintain editorial calendars for web, blog, newsletter, and social media (LinkedIn, Twitter/X, etc.). • Develop sector-specific content such as: o Company spotlights o Success stories o Workforce development programs o Research & innovation breakthroughs • Implement targeted digital campaigns to promote life science assets (e.g., clusters, real estate, incubators, grants). • Track and report on audience growth, retention and engagement...
