The University is seeking to qualify vendors who can provide strategic radio advertising services that support institutional marketing goals, increase public awareness, and enhance student recruitment across the state. Qualified vendors will plan, place, and evaluate radio media buys across diverse stations and formats to reach target audiences efficiently and cost-effectively, in alignment with University campaigns. The following are more specific services: • Media Planning and Strategy Development • Media Placement and Buying • Creative Consulting and Trafficking • Performance Tracking and Reporting • Campaign Support and Communication • Scriptwriting consultation • Voiceover talent coordination • Coordinate with radio stations to explore opportunities for unpaid PSA placements • Event promotion or live-read coordination with station personalities
