The following services, to be performed under the direction of the Director of Aviation and/or his designee, will be required, but not limited to: 1. Responsible for media planning and buying, including demographic research, targeting media to reach specified audiences utilizing the most effective means of communication. Knowledge of airport catchment areas and target audiences preferred; 2. Must be able to present proposed schedules for media buys based on current ratings or circulation information, within required time requested to do so. These schedules should include an analysis showing why the specified media was selected, the projected reach, frequency and estimated cost; 3. Negotiate “added value" when possible, which may include but not limited to, bonus air time, program or event sponsorships and other appropriate opportunities; 4. Electronic distribution of ads to the designated stations and/or publications; 5. Keep track of accounts and keep buys within budget limitations; 6. Responsible for responding to all vendor/advertiser calls, evaluating advertising opportunities and presenting them to the Airport; 7. Research and evaluate a variety of advertising opportunities (sponsorships, trade shows, etc.). Must work closely with other marketing service providers contracted by the airport on best practices and targeted media; 8. Submit invoices in a timely manner; 9. Ensure that media buys are placed as scheduled and, in the form submitted; 10. Provide periodic reports that evaluate the progress and effectiveness of the projects under your responsibility...
