Editorial Services: • Collaborate with MarCom staff and other stakeholders to assist in writing, polishing, revising, and transforming supplied content into engaging magazine feature-style content. • Use editorial judgment to determine the most effective presentation of content, including longformat features, short briefs, infographics, photo galleries with captions, or other appropriate formats. • Contact University stakeholders, directly or through a designated MarCom staff member, to obtain additional information or quotes as necessary. Layout and Design Services: • Design engaging magazine layouts consistent with the University’s visual identity, tone, and strategic messaging, as well as any established themes of the issue. • Incorporate photos, graphics, or other visual elements provided by the University, or when necessary, develop detailed shot lists and creative direction for new photography or visual elements. Proofreading: • Provide proofreading assistance with first and final drafts of layouts, ensuring adherence to AP style. • Provide timely and collaborative revisions based on University feedback at each stage of production. Deliverables: • A polished, proofread, and professionally designed magazine, provided as print-ready packaged InDesign files, and a PDF for digital use on Lander’s website. • All source files and any necessary assets to facilitate smooth print production...
