The City is seeking retail services attract and develop a recruitment plan for desired retail/restaurants and its Downtown/MainStreet. The City will work closely with the vendor to enhance business retention, identify the City’s strengths and weaknesses and leverage those into a retailer’s decision to locate inside the city. The vendor will serve as an extension to the staff. Market Research & Analysis Identify market retail trade area using political boundaries, drive times and radii and custom boundary geographies Perform market and retail GAP analysis for trade area (i.e. leakage and surplus) Conduct retail peer market analysis Competition analysis of identified target zones trade area(s) Tapestry lifestyles – psychographic profile of trade area/market segmentation analysis Customized retail market guide including aerial map with existing national retailer brands and traffic counts Retail competitor mapping/analysis Analysis of future retail space requirements in relation to the retail market analysis, the market’s growth potential and trends in the retail industry Identification of at minimum 30 retail prospects to be targeted for recruitment over threeyear engagement Updates provided on retail industry trends Custom on-demand demographic research – historical, current, and projected demographics – to include market trade areas by radius/drive time, and custom trade area ON-THE-GROUND OUTREACH Identify/Evaluate/Catalog priority commercial properties for development, redevelopment and higher and best use opportunities Identification of priority business categories for recruitment and/or local expansion Perform competitive analysis of existing shopping centers and retail corridors Active outreach to local brokers and landowners
