• Provide a search engine optimization strategy (SEO) and tactics to improve the colleges’ websites. • Outline any expectation of services or commitments to be provided by the colleges and a timeline for those services. • Hold strategy meeting to discuss goals, key messages, budget, and channels • Provide recommendations for yearly media buy based on marketing plan and goals • Secure media inventory and provide creative direction for advertising • Obtain approval for all ads • Monitor results • Meet monthly or as needed with marketing team to review results, make recommendations for adjustments, and finalize coming month’s plans • Provide monthly written reports • Maintain media calendar to ensure media is timely and according to specs
