1. Advise on and guide PFA communications plan and key messaging. This work will focus on strategy and messaging across platforms and audiences to increase transparency, connection, and public understanding. Supporting, developing, and implementing a strategic communications plan that complements the ongoing work of the Preschool & Early Learning Division. This may include paid media, earned media, a communications audit, a message framework, community and stakeholder engagement, timeline, budget, and metrics. Support the PFA team to develop measurements of success for the communications plan and to develop a PFA communications toolkit with key messages, graphics, and sample social media posts. 2. Lead public opinion research Conduct public opinion research focused on families, providers, key partners, and community members to inform and refine the PFA communications plan.
