The vendor will deliver a comprehensive outdoor advertising campaign to support South Carolina State University’s branding and recruitment goals. This campaign includes the provision of traditional and digital billboard placements, carefully selected for their high-visibility locations along major interstates and high-traffic areas. These placements are designed to effectively engage target audiences, particularly South Carolinians who meet specific demographic criteria and are well-suited to pursue degrees at SC State. The campaign aims to maximize impact, generate strong ROI, and align with the geographic and demographic profiles of prospective students, ensuring the University’s message resonates across key communities.
