Dakota County seeks proposals to test our existing recycling and organics (food scraps) collection standardized messaging with residents from single and multi-unit households for statistically significant data. For purposes of this proposal, messaging includes but is not limited to terminology, instructions and images. The results of the survey will help Dakota County achieve the following goals: Recycling messaging • Assess residential attitudes, motivations and behaviors around recycling. • Understand the effectiveness of our existing standardized recycling messaging. • Inform any recommended changes to our standardized recycling messaging. Organics (food scraps) collection messaging • Assess residential attitudes, motivations and behaviors around organics (food scraps) collection. • Understand the effectiveness of our existing standardized organics (food scraps) messaging. • Inform any recommended changes to our standardized organics (food scraps) collection messaging. To ensure the survey will reflect a representative sample of Dakota County residents, it is anticipated that a combination of methodologies may be used, such as mail, internet, social media surveys and focus groups. The proposal must include at least one focus group. Priority will be given to proposals that take a Community-Based Social Marketing approach to its strategy.
