2. SCOPE OF WORK 2.1. Contractor shall provide media buying and paid communications services for the County of San Diego Board of Supervisors, District 5, with the purpose of enhancing constituent outreach efforts by leveraging modern digital platforms to deliver timely, relevant information to specific constituent groups. 2.2. The Contractor shall deliver tailored messages directly into specific households, such as promoting family-friendly events to parents, notifying seniors about Social Security seminars, or informing residents about public safety issues in their neighborhood. 2.3. In no event shall media buying and paid communications services under this Contract include or relate to campaigning for, electioneering, or other political activities relating to election to public office. 4. GENERAL REQUIREMENTS FOR SERVICE DELIVERY; 4.1. Contractor shall be responsible for the following: 4.1.1. Precision Media Planning and Buying Requirements 4.1.1.1. Contractor shall purchase and manage media across digital platforms, including but not limited to the following: 4.1.1.1.1. Hulu 4.1.1.1.2. YouTube 4.1.1.1.3. Roku 4.1.1.1.4. ESPN streaming 4.1.1.1.5. ABC streaming 4.1.1.1.6. Other OTT/CTV services. 4.1.1.2. Contractor shall use advanced data tools to target specific households based on demographics, interests, and viewing habits (e.g., parents with children, seniors, veterans). 4.1.2. Targeted Outreach Execution Requirements 4.1.2.1. Contractor shall deliver custom messaging to distinct groups, such as: parents for family events and school initiatives; seniors for Social Security seminars and senior housing resources. 4.1.3. Performance Reporting Requirements 4.1.3.1. Provide detailed analytics, including reach, impressions, engagement, and audience breakdowns by category. 4.1.4. Strategic Guidance 4.1.4.1. Offer recommendations on optimizing delivery across platforms and audiences for maximum impact. 4.1.5. Content Distribution Support 4.1.5.1. Ensure all creative content meets technical specifications for platforms and is effectively distributed.
