1. Strategic Planning a. Hold quarterly planning meetings with the City’s communications team to align on content goals b. Develop a shared rolling editorial calendar that includes seasonal campaigns, priority programs, and City events 2. Content Development a. Produce a variety of content to showcase arts and culture, and promote economic development b. Support branding through consistent graphic treatments and creative direction that align with City standards c. Capture on-site footage when appropriate and mutually agreed upon d. Surface sponsorship opportunities that align with goals 3. Distribution a. Air produced content on local television properties b. Publish and promote content across affiliated streaming platforms and digital channels c. Amplify messaging through social media, where appropriate 4. Collaboration a. Coordinate with designated City staff, via the Communications team, to gather approvals, assets, and contacts b. Provide flexibility to adjust messaging as needed throughout the year in response to emergent priorities or opportunities Progress Reports 1. Quarterly Reports a. Recap of content produced and distributed b. Summary of airtime and digital reach c. Engagement data, where available, as well as demographic reach d. Strategic insights to inform next steps 2. Final Summary Report a. Comprehensive review of all deliverables b. Cumulative impact metrics c. Lessons learned and recommendations for future communication strategies
