The agency will be expected to provide full‑service marketing support, including but not limited to: • Creative concept development (visual identity, taglines, copy). •Demonstrate and execute understanding of communication principles–using measurable data and SMART objectives to guide strategy and evaluation. • Content production for digital (OTT, social, video), print, and community marketing materials (billboard, etc) • Media planning, buying, and placement in cost‑effective, high‑reach channels–ensure all non‑print marketing costs, including estimated ad‑placement fees from external partners/agencies, are fully built into the submitted budget. • Social‑media campaign management with budgeted ad spend and a budget narrative to demonstrate anticipated analytics • Social media digital toolkit for organic communication outreach along with consultation on communication strategy for district and community allocation along with a communications calendar •Potential website development and/or website content creation, updating, and monitoring and a transition plan for the conclusion of the campaign with all materials in editable format. • Analytics, search engine optimization, and monthly performance reporting. • Collaboration with Region 5 staff/steering committee; attendance at key meetings. • ADA and Section 508 compliance for all digital materials—deliverables must meet these standards to be accepted as final.
