The new website must be visually compelling and embody the MPCC while reflecting Chicago as a destination. It should have a clean, intuitive design with simple navigation, ensuring optimal viewing on all devices (desktops, tablets, and mobile phones). Design Themes to Incorporate • Innovation, luxury, convenience, sustainability, flexibility as largest convention center in North America • MPCC’s unique positioning on Chicago’s lakefront; green and outdoor spaces • MPCC’s unique location next to downtown Chicago • Incorporation of brand colors (MPEA will provide Branding Kit to Successful Proposer) Key Features • Home Page: Prominent image sliders, video, dropdowns, and testimonials. Audience-specific landing page tiles, parking/directions, virtual tour, social media feed, and scrolling sponsor / partner logos. • Interactive Homepage Elements: Options for countdown clocks, announcement boxes, and rotating ad spaces with internal/external linking capabilities. • Mobile/Tablet Responsive Design: The website must be fully optimized for mobile and tablet devices.
