Please note: This is a Sole Source Notification. The purpose of these promotions is outlined in Chapter 571, Part II, Florida Statutes: Florida Agricultural Promotional Campaign Act. Florida Statute 571.24- Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses. The performance requirements are to include the following: The Division of Marketing and Development intends to promote and generate additional brand awareness and retail sales for Florida agricultural products through the use of the "Fresh From Florida" logo as authorized by the Jacksonville Jaguars, LLC, including usage taking place within multi-media advertisements, i.e., radio, billboards, game programs, live mentions at games, internet banner advertising on the team’s official sports website, where available before, during and after the team’s football season. Jacksonville Jaguars, LLC is the sole licensing provider of marketing rights for the Jacksonville Jaguars. The company manages various aspects of multimedia marketing, including broadcasting, print, and in-stadium advertising. No other source is available to facilitate athleticrelated advertising purchases with the team.
