• Based off destination market research, coordinate with Florida's Adventure Coast Visitors Bureau staff to develop a strategic and actionable brand strategy and annual marketing program that drives visitation and increases brand awareness in key markets and with target audiences, including niche audiences. • Utilizing the creative brand campaign, develop and execute an annual media plan for the destination, including strategies and recommendations for paid, earned, owned, shared and social media. • Collaborate with Florida's Adventure Coast Visitors Bureau staff and partners to implement the annual media plan. • Graphic design and production services for creative assets to support the media plan, including native advertising, social, digital, display, television, radio, and any other medium that may arise. • Copywriting services as necessary. • Assistance with securing earned media coverage. • PR Listening Services. • Search Engine Marketing. • Social Media Integration of paid and organic content, collaborating with Florida's Adventure Coast Visitors Bureau staff across various social platforms.
