On a project-by-project basis, additional and related services offered through one or more of the 5 Categories under the awarded contract for PRF86 RFR may include, but are not limited to, the following: Strategic planning assistance in establishing goals and strategies and help to structure on-going marketing programs; Production design services for several media formats including reviewing proofs and monitoring delivery; Creative development and production; Media Planning, buying and monitoring; Translate advertising goals and strategies into effective media buys, which may include television, radio, newspaper, on-line and out-of-home advertising; Provide a regular schedule of media buys for approval by the hiring entity prior to any media buy actually occurring; Develop and implement a post media buy evaluation and reporting methodology in order to provide the hiring entity with the success level for each buy; Promotion development and implementation assistance; Campaign web-design; Direct marketing and social media marketing; Earned media, graphic design and copy editing; Development of marketing research and strategies; Situational Analysis; Market summary and analysis of critical issues; Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis; Financial analysis including budgets and forecasts; Control mechanisms with implementation milestones, organization and contingency plans; Develop Public Service Announcements; Coordinating, organizing, producing and executing events and functions; Securing Services needed to conduct a campaign or convention type of event, such as photographers and/ or videographers, audio/visual support, equipment rental/setup, decorating services and non-construction electrical services.
