● Work with OWD to define the target audience. ● Identifying the appropriate mediums, platforms, and locations to reach the program’s target audience, and determining the appropriate frequency of use for each (e.g. how frequently should we make posts on the OWD social media handles?) ● Conducting research into the target population to identify the appropriate themes to highlight in marketing materials ● Designing 5 distinct social media templates optimized for use across major platforms ● Designing 3-5 advertising tactics (flyers, emails, outdoor signs, transit signs) for use by City staff, Alliance members, and external partners ● Designing a public-facing Boston Climate Jobs Alliance webpage (no more than 5 pages of content) to be posted on boston.gov ● Creating a short (<3 minute) animated informational video outlining the program and how to get involved
