Brand Management 1. Strategy a. Work in conjunction with the County for an overarching long-term tourism marketing strategy. b. Create long-term goals based on desired outcomes as well as short-term goals with a priority focus on interim goals to track progress and adjust as needed. c. Develop a tourism promotional, marketing, and public relations campaign for the Sandoval County Economic Development/Tourism Department, Lodger’s Tax Advisory Board, El Zocalo complex, and other County-related initiatives. d. Create annual and seasonal marketing campaigns as a priority focus. 2. Branding a. Build branding management guide for See Sandoval, including but not limited to color, font, and imagery and branding guidelines. b. Create and write a unique selling proposition based on the identity of the County as a priority focus. c. Branding management, make recommendations and updates based on current and up-todate research as a priority focus. d. Increase and track brand recognition through expanded outreach. Business Needs e. Create written content for monthly tourism articles for the SeeSandoval website. f. Assist with the development of a promotional, marketing, and public relations budget. g. Consult with the Sandoval County Economic/Tourism Department on regional partnerships, cooperative advertising or projects related to the promotion of economic development and tourism within the County. h. Perform additional duties, as projects identified by the Sandoval County Economic Development/Tourism Department to include other tourism and economic sites such as: Sandoval County Fairgrounds, historic El Zocalo property and scenic byways, subject to available resources and time. i. Manage and administer the grant requirements with the New Mexico Tourism Department, should grant funding be awarded. Provide to the County by the end of each quarter, a financial accounting/expense report, to include any supporting documentation. Upon request by the County, the Contractor shall provide a data and analytic report that outlines the measures and impact of media and campaign effectiveness. 3. Monthly meetings to attend: a. Sandoval County Tourism Alliance (SCTA) b. Lodgers Tax Advisory Board (LTAB) as required. c. Marketing strategy meetings between the vendor and the County d. Other meetings as needed, such as County Commission meetings. 4. Analytics a. Provide analysis of market research/data to evaluate campaign effectiveness. b. Send analytics in digital format in a monthly format. Goas and measurable outcomes based on pre-determined factors. c. On request by the County, the Contractor shall provide a data and analytic report that outlines the measures and impact of media and campaign effectiveness...
