Objective The selected marketing firm will develop a revenue-generating business model and marketing plan to: • Increase brand awareness of A-State Innovate. • Create a sustainable financial framework to support program growth. • Expand engagement with entrepreneurs, businesses, and community stakeholders. • Build strategic partnerships to enhance the program’s regional impact. SCOPE OF SERVICES The selected firm will provide the following services: 1. Revenue-Generating Business Model • Conduct a market analysis to identify revenue opportunities, including fee-based services, sponsorships, grants, or partnerships. • Develop a sustainable business model that aligns with A-State Innovate’s mission and resources. • Identify key performance indicators (KPIs) to measure financial success and program impact. • Provide recommendations for staffing, infrastructure, or operational adjustments to support the model.
