This Request for Proposal (RFP) is being issued by the University of Kentucky to invite qualified online wellness companies to submit proposals for the procurement of an online and mobile, customizable wellness portal to include activity tracking, wellness challenges, and activity device integration, as a part of a comprehensive Well-being initiative within UK HR Health & Wellness. Additional future considerations include individual health/wellness assessments (to include selfreport biometrics) and online group fitness classes. Providing physical activity challenges through an online platform that syncs with fitness wearable devices will help UK Health & Wellness (UKH&W) motivate our UK community to be more active and adopt healthier lifestyles. Additionally, offering wellness challenges will support UKH&W in promoting healthier habits across various aspects of individual wellness, including nutrition, emotional and mental health, and self-care. Finally, evaluating the health and well-being of our UK community enables the identification of health risks, the creation of personalized plans, the direction to appropriate resources, and the tracking of progress.