Work with the Social Marketing and Behavior Change Contractor to understand the barriers that are causing the target populations to have the inability to participate in the desired goal and objectives identified in the grant’s scope. 4. Work with the City staff and the Social Marketing and Behavior Change contractor to vision board the desired messaging strategy direction that the research completed by the Social Marketing and Behavior Change Contractor identifies as the best messaging strategy. 5. Educational outreach content created will be multilingual and the partnership with the Cultural Centers of Lincoln sub awardee will assist in translation services. 6. Ensure the design work will be created through the following lenses: non-stigmatizing language, environmental justice, equity, and accuracy. 7. The Contractor must be flexible in design and be willing to co-create between all agencies to achieve the goal of motivational education to ensure change is created towards the grants goals. 8. All education content created will have a form of closed, open and focused beta tested with each target audience in mind. a. The beta testing will identify if the messaging strategy accurately reflects motivators and benefits that will promote the desired behavior change outcomes. b. Beta test will be drafted in multiple languages to ensure the messaging is correct. c. If the beta test proves not to be motivating to the sub-sample, the Contractor must work with the City and the Social Marketing and Behavior Change consultant to modify the education based upon the results of the research. d. Feedback from Contractor will be helpful to understand alternatives to delivering the messages found through the Social Marketing research. e. Additional message testing will occur before, during and after the project educational content launch to identify ensure audience is receiving the correct messaging.
