The desired candidate for the social media management contract must be able to provide the following services: 1. Social Media Strategy Development a. Meet regularly with the Communications Team Manager to discuss content needs, campaign ideas, and strategy. b. Possess a strong foundation in social media best practices to grow audience size and engagement. 2. Content Creation a. Produce dynamic, effective, and ADA-compliant social media content. b. Gather organic photos and videos through regular, in-person visits to schools and classrooms. c. Attend select district or school-sponsored events to capture content for social media. d. Create graphics as needed. e. Have knowledge and understanding of current ADA (requirements for graphics, photos, and videos. 3. Stakeholder Engagement Management a. Monitor district and school based social media sites daily – both organically and through Sprout Social – for trends and stakeholder engagement needs. b. Collaborate with the Communications Team Manager to appropriately respond to stakeholder questions and concerns. 4. Analytics, Listening, and Reputation Management a. Use Sprout Social’s reporting tool to provide quarterly performance reports, analyzing metrics such as engagement rate and audience growth. b. Use Sprout Social’s listening tool to identify and alert the Communications Team to emerging trends or conversations requiring attention. Assist in building and refining a robust Listening tool. c. Conduct daily searches (through Sprout Social and organically) to detect and help correct misinformation or remove content that violates district policies. 5. Support to School-Based Social Media Teams a. Assist in building and maintaining an accurate database of school-based social media coordinators. b. Support the expansion of school-based social media coordinators so that each school is represented. c. Provide guidance and training as needed to help school social media managers develop strong platform engagement strategies.
