STRATEGIC PLANNING AND MARKET ANALYSIS The primary objective is to evaluate current airport operations, forecasting future market trends and providing strategic recommendations to support the growth and sustainability of the airport. The consultant(s) will be expected to deliver a detailed report and strategic plan that aligns with the County’s vision for airport development and community engagement. Objectives of the consulting services comprise several key components that will detail management, operational strategies, and market viability of the airport. The consultant will perform the following but not limited to: A. Conduct market research to identify trends, opportunities and potential challenges in aviation industry. B. Develop strategic plans for growth, including passenger services, and other ancillary operations. C. Benchmark John Wayne Airport’s performance against industry standards and competitive airports.
