The selected firm will work closely with Town staff and local stakeholders to develop a targeted Media Plan that advances the Town’s tourism goals. At a minimum, the Media Plan must identify key target markets, recommended media channels, and suggested activities. The plan may also include development or coordination of creative promotional materials. All elements of the Media Plan are subject to review and approval by Town staff. Upon approval of the Media Plan, the consultant will be responsible for purchasing media in accordance with the approved strategy. All media placements must support campaign objectives and focus on attracting visitors from outside Maricopa County and the immediate surrounding area. All media placements for each annual contract term must be finalized by June 30th of each year. The firm may also be retained to provide ongoing services for future fiscal years, based on performance, funding, and coordination with Town staff...
