General Requirements: The contractor shall provide research services for the Missouri Division of Tourism and the Missouri Lottery, (hereinafter collectively referred to as the state agency), in accordance with the provisions and requirements stated herein and to the sole satisfaction of the state agency. The contractor shall provide one or more of the research studies specified below, as indicated in the Notice of Award issued by the Division of Purchasing: Marketing Effectiveness Study; Advertising Testing/Concept Study; or Missouri Tourism Economic Impact Analysis Study and Tourism Economic Impact County by County Study The contractor shall understand that the studies listed in the preceding paragraph constitute potential and estimated research needs over the next four (4) years. Therefore, the contractor shall further understand and agree that the actual studies that shall be required by the state agency shall be dependent upon the state agency’s research needs, as well as funding availability. Some of the studies listed above may not be conducted at all OR may be required to be conducted for one year, two years, three years, or annually.
