Radford University seeks a full-service marketing entity to serve as a strategic partner for the Office of Marketing and Communication. The firm will develop and execute a comprehensive, multimedia marketing and advertising plan that will support the University’s annual recruiting efforts for undergraduate, graduate and continuing education programs (inperson, hybrid and online), as well as ongoing brand-building activities across key external stakeholder groups. The plan should encompass media planning, media buy and media placement for an appropriate mix of platforms, which could include: • Traditional out-of-home (OOH), digital and social media channels. • Event sponsorships. • Grassroots marketing opportunities. • Terrestrial and streaming radio; and • Broadcast, cable and streaming TV.
