2.1 PROJECT OVERVIEW HTA’s 2020-2025 Strategic Plan calls for a focus on destination management, which HTA has defined as “attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.” HTA is soliciting proposals from qualified companies to assist HTA in working with the visitor industry and communities across the state to develop six Destination Management Action Plans (DMAPs) that set the strategic direction and management for tourism on the islands of Kaua‘i, O‘ahu, Maui, Moloka‘i, Lāna‘i, and Hawai‘i Island over a 3-year period. The DMAPs identify and prioritize clear actions, articulate the roles of the agencies responsible for implementation, and set measurable outcomes. In addition, the DMAPs will identify sites that are in need of further management. The development of each DMAP shall be a collaborative process with government agencies, the visitor industry, the community, and other sectors. The goal is to create a successful visitor industry that brings the desired economic and social benefits to its residents, minimizes negative impacts, and provides an exceptional experience for visitors. 2.2 SCOPE OF WORK All services to be provided shall be in accordance with this RFP, including its attachments and any addenda. The services to be provided by the CONTRACTOR shall include but not be limited to the following tasks: A. Review the current DMAPs for Kaua‘i, O‘ahu, Maui, Lāna‘i, Moloka‘i, and Hawai‘i Island and the evaluation report conducted by Pacific Research Evaluation, LLC. B. Design and develop visual tools and data collection instruments to determine actions and destination management projects for the six (6) Destination Management Action Plans for Kaua‘i, O‘ahu, Maui, Lāna‘i, Moloka‘i, and Hawai‘i Island. C. Participate in meetings with government officials organized by HTA. Estimating a minimum of 3-4 meetings.
