HTA is soliciting proposals from qualified companies to assist with updating its Tourism Strategic Plan 2026-2030. The Tourism Strategic Plan process will include performing an analysis of current conditions to identify problems and opportunities, bringing together public and private tourism, hospitality, and community leaders to update HTA’s current Tourism Strategic Plan for the years 2026-2030; recommending goals, objectives, and strategies to best implement and write the update to HTA's current Tourism Strategic Plan. The services to be provided by the contractor shall include but not be limited to the following tasks, under the supervision of, and in collaboration with HTA’s Director of Planning and the HTA staff: A. Review existing 2020-2025 Strategic Plan and accomplishments, HTA Destination Management Action Plans (DMAPs), consumer research and other relevant documents, including research available through external sources such as US Travel, PATA, OTTI, Tourism Economics, etc. B. Facilitate a sufficient number of strategic planning sessions that would include the HTA staff and board members, who would provide feedback and input around the goals, objectives, and priorities for the next 5 years. Estimating no more than three (3) strategic planning sessions with HTA staff and board in July or August.
