a. Review Google Analytics for the Airport’s three external websites and use the data, along with MGAA’s input, to determine each website’s intended audiences and goals. b. Develop a site map for each of the three websites. Proposed site maps do not need to match existing site maps. c. Produce three complete design concepts for MGAA to choose from, then fully develop the selected design template to include: i. Home pages (including alert/notices) ii. Content pages iii. Tables and lists iv. Photo and video galleries (can be a third-party plug-in or frame) v. Maps vi. Landing pages vii. Other designs as needed d. Recommend analytic solution(s) and configure. e. Define search engine optimization goals and key performance indicators for each website with a plan to track utilizing HubSpot and recommended analytics program. f. Create fresh copy for all pages. g. Produce pages for the site utilizing HTML/CSS/Razor Pages. h. Provide a method for updating site content via web interface. i. Provide administrative pages as necessary to allow MGAA staff to administer and update the site. j. Work with Airport Information Technology staff for any back-end code conversion necessary. k. Implement quality assurance testing.
