We are seeking proposals to develop a comprehensive three-year communications strategy focused on advocacy for a Chesapeake Bay fisheries issue. Desired Outcomes; The communications strategy will: • Educate and increase awareness of residents of Virginia, Maryland, and Washington, D.C., on a key Chesapeake Bay fisheries issue, and raise profile of issue nationally. • Increase visibility and urgency to act on fisheries issue among elected officials, regulatory agencies, and other decision-makers in Virginia, Maryland, and other states in the region. • Develop messaging that resonates across diverse audiences and frustrates opposing arguments. • Set the tone and frame the public debate around this issue, as well as unite partner organizations behind common messaging.
