Placement of advertisements should reach the target audience as it is defined by TDA, creating a personal connection, and eliciting action. The selected respondent (Vendor) shall provide all services customarily performed by a media agency to successfully plan and implement a comprehensive media campaign, including, but not limited to, developing a media plan to reach outlined goals, developing placement schedules, negotiating pricing; purchase/place spots, creative development (as identified), and maintaining records and reconciling appropriate reports for the campaign. Some creative services are also required, as outlined in this RFP. TDA has the authority to lead on ideas and for Vendor to advise and/or follow TDA’s planning. Vendor must be open to feedback and criticism and implement it in its strategy. TDA has final signature authority on all project strategies and ideas. Respondents will be required to provide TDA with the deliverables specified in this RFP and as agreed upon under any contract(s) resulting from this solicitation.
