1. Increased Sponsorship Fees • Ensure overall financial investment reflects current and future market value. • Ensure the agreement/share provides an increased revenue stream for UToledo Athletics • Sponsorship Fee: upfront investment to on-board new initiative • Annual Student Scholarship: scholarship aid for targeted student profile 2. Increased Investment in Marketing and Other Funds • Athletics Marketing Funds: Increased annual funding to spread across branding, marketing initiatives, and equipment. • Branded equipment and supplies include coolers, cups, athletic bottles, sideline carts, branded towels, locker room/department refrigerators, etc. • Marketing Funds for campus marketing initiatives/experiences for students • Product Donations: • Athletics: Greater emphasis on Milk Protein along with Isotonic Products • Students: Annual budget for in-kind products • Athletics/Summer Camps: Funding for t-shirts, products, etc. 3. Competitive Product Pricing
