VISIT FLORIDA’s goal for the Sanctioned Co-op Advertising Program is to offer VISIT FLORIDA’s Marketing Partners advertising value at advertising rates they are not able to obtain on their own (minimum 25% discount off of published rate). As the media vendor, you will create advertising opportunities for VISIT FLORIDA’s Partners that align with VISIT FLORIDA’s Advertising Strategy outlined in Section 4. Your proposal should include at least one of the strategies. VISIT FLORIDA will provide selected vendors a list of current Marketing Partners that includes company name, city, business type and phone number. The media vendor will ensure that Partners advertising with the media vendor are not selling real estate, timeshares or competitive destinations. Cruise companies may participate as long as other destinations are not listed in their advertisements. The media vendor is solely responsible for selling advertising for the Program. All sales materials must display the official “in partnership with VISIT FLORIDA” logo. All sales materials must be approved by VISIT FLORIDA prior to solicitation no later than May 31, 2025. Advertising opportunities must be displayed on VISIT FLORIDA’s Marketing Planner. The “in partnership with VISIT FLORIDA” logo is required for the VISIT FLORIDA Co-op section in the publication as well as all applicable digital assets. These guidelines and logos can be found here. The media vendor must provide proof of program section to VISIT FLORIDA for review and approval a minimum of seven (7) business days prior to publication deadline. VISIT FLORIDA reserves the right to make corrections to editorial content for accuracy or content. VISIT FLORIDA will not be involved in writing editorial content. All imagery must be Florida images and include either photo credit or caption. The program must be branded VISIT FLORIDA. The media vendor must provide a list of the participating Partners including copies of the insertion orders or notarized affidavits confirming co-op advertising participation (must include participant name, product/size purchased and amount paid), along with an electronic copy of the section and/or individual ads within 10 days of publication. For digital components, you must also provide screenshots as proof of publication.
