1. Billboard Advertising - Utilize a mix of static and digital bulletins to increase visibility across key locations in Detroit. - Average of 20 billboards strategically placed in high-traffic areas. 2. Television Advertising - Broadcast and digital TV campaigns across major television stations and cable networks in the Detroit media market. - Approximate airtime: 100 commercial spots, including 60-second and 30- second ads. - Additional digital impressions through station-owned streaming platforms. 3. Radio Advertising - Partnerships with six (6) radio stations, covering diverse demographics. - Approximate airtime: 400 radio spots (both 60-second and 30- second formats) across traditional broadcast and streaming platforms. - Supplementary digital engagement, including: o Social media posts from station accounts. o Website advertisements. o Targeted email blasts (e-blasts) promoting voter awareness. 4. Digital & Social Media Marketing - Paid search ads and video campaigns targeting key voter demographics. - Projected engagement: o 18,000 clicks from targeted search and display ads. o 3 million video impressions across digital platforms. o Carousel ads and static image ads reaching approximately 100,000 Detroit residents (Ages 18+). o Geotargeted digital display banners for location-specific engagement. o Cable TV digital integration to expand reach. 5. Community Media & Influencers o Community news outlets will be engaged for voter awareness announcements and website video content. o Paid media placements in ethnic and minority-focused news platforms, including: o Latino, Hispanic, Jewish, and Arab news outlets. o Social media placements via Instagram, Facebook, and Twitter/X. o Partnerships with local influencers to amplify voter awareness messaging on: o Facebook, Instagram, and TikTok.
