The City of Cottonwood seeks a consultant to develop and execute a comprehensive strategy for attracting and establishing commercial opportunities, particularly within the retail and restaurant sectors. The selected consultant will collaborate with city officials to enhance business retention efforts, identify community strengths and weaknesses, and leverage insights to attract businesses. The consultant will act as an extension of the city's staff and will be responsible for the following: Market Analysis Services: A. Trade Area: Define and analyze the market’s trade area. B. Market Gap: Identify any market gaps within the trade area. C. Competition Analysis: Assess competition in surrounding cities and neighboring areas. D. Comparative Analysis: Analyze cities with similar size and demographics for best practices. E. Demographics and Psychographics: Provide demographic and psychographic analysis of the trade area. F. Inventory Assessment: Evaluate current retail and commercial property inventories. G. Barriers to Entry: Identify barriers to market entry for potential retailers and businesses. H. Market Trends: Report on current and emerging trends in the retail and restaurant sectors. I. Growth Rate: Analyze the growth potential of the market...
