Marketing Campaign Scope: o General Requirements: ▪ Build out a detailed statewide with a focus on the rural markets marketing strategy outlining goals, messaging, positioning and campaign timeline with deadlines. ▪ Create compelling foundational messaging and brand-aligned templates to share content following statewide marketing plan launch, including talking points, ad copy, social media posts, marketing merchandise and supporting materials. ▪ Design campaign-specific branding elements that align and complement existing Home Medical Equipment - Service Providers (HME-SP) guidelines. ▪ Develop an integrated educational outreach program campaign outlining the distribution of materials across various platforms and channels. ▪ Develop educational outreach strategies across various platforms, including but not limited to Google Ads, Facebook, radio, broadcast television, online television platforms (examples may be marketing touchpoints placed at strategic intersections in major cities around the state).. ▪ Implement tracking tools (Google Analytics, etc.) to measure outreach performance. ▪ Report regularly on key performance indicators and insights. ▪ Execute marketing campaign with a period ending December 31, 2025. o Technical Component: ▪ Mailchimp is the preferred email marketing platform. ▪ Platform is secure, easier to operate and less expensive
