A. Contractor shall execute, in a timely fashion, creative production including digital strategies, messaging, video, writing for multiple genres, posters, radio, podcasts, TV spots, print ads, fact sheets, frequently asked questions (FAQs), press releases, graphics, displays, web graphics and functionality, as may be required for the campaign, etc. B. The CHP UHS shall provide or approve all translations into other languages and may provide videos and/or Public Information Officers and other CHP personnel, when CHP chooses to remain the face and the voice of the campaign. C. The Contractor shall be required to provide creative and production services such as script writing, editing video and other media (including sound, and/or minimal special effects, licensed music, etc.) casting (including voice, on/off camera, all talent including celebrity and noncelebrity), printing, design (including copy, artwork photograph, and layout) recording sessions (to include engineer, digital media, studios, microphones, etc.) and duplication and distribution to media outlets. Contractor shall repurpose videos into smaller segments and/or add recruiting cards or frames as a call to action to allow the content to be used in part or partially, at CHP's request, in order to maximize use of content. Levels of production services Contractor shall be required to provide will be based on each individual campaign and/or project and will vary as needs arise...
