A. Develop a comprehensive digital media plan, including using digital display ads, video pre-roll, YouTube, search engine marketing, mobile geofencing, music streaming and social media platforms while incorporating specific targeted strategies tailored for the seven individual UHCC campuses. B. Manage the media planning, negotiation and placement of schedules for all digital advertising efforts to include digital display ads, video pre-roll, YouTube, search engine marketing, mobile geofencing, music streaming and social media platforms. C. Develop a master calendar for key advertising placement based on the admission and onboarding deadlines established by the UHCCs. D. Work with UHCC to develop and refine messaging to be used in statewide media campaign. Include specific recommendations and strategies to enhance our campaign. E. Provide recommendations and guidelines for the seven UHCC campuses to supplement the statewide campaign with their own media campaigns...
