The selected vendor will complete the following: Public Relations • Creation, implementation and management of a 12-month regional and national media relations outreach strategy and hosting program that supports New Hampshire’s promotional campaigns and initiatives that results in trackable media coverage. The plan will: o Generate positive exposure for New Hampshire through consumer and industry mediums with direct tiebacks to ROI and qualitative measurement results. o Include a robust and creative activation or program to support a seasonal and/or a niche consumer advertising campaign initiative. • Plan and execute a media and trade reception in Montreal or other agreed on market. The receptions will incorporate the New Hampshire tourism industry, as well as Agency staff. • Creation of recommended media target lists for print, online and broadcast that aligns with New Hampshire’s brand, quality, and strategic objectives. Included in this list should be the rationale and timing. • Facilitate visiting journalist program, securing a minimum of six individual press trips annually. Travel Trade • Creation, implementation and management of a 12-month travel trade strategy. • Facilitates proactive meetings and trainings with the Travel Trade. Develop and maintain a list of travel trade target list. • Develops and creates quarterly newsletters for the Travel Trade. • Coordinates and manages in-market consumer and trade show participation. • Coordinates and executes New Hampshire’s presence at key consumer and trade events.
