Campaign Planning and Development · Needs Assessment and Feasibility Study · Conduct qualitative and quantitative assessments of TSU’s current fundraising landscape. · Deliverable: Comprehensive needs assessment and feasibility study report submitted within 60 days, including a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Define Campaign Goals · Set clear, measurable campaign objectives (e.g., number of major gifts, donor retention rates). · Deliverable: Campaign goals document with specific targets (e.g., 25 major new gifts ≥$1 million by December 2025). Donor Identification and Segmentation Prospect Research · Identify at least 500 potential major gift prospects, utilizing databases and wealth screening tools. · Deliverable: Donor prospect list with segmentation criteria and potential gift amounts. Segmentation Strategy · Create a strategic approach to categorize prospects into tiers (e.g., major donors, mid-level donors, small donors). · Measurable Behavior: By the end of the 90-day period, present a detailed segmentation strategy that aligns prospects with tailored engagement strategies. Campaign Communications and Messaging Brand Development and Communications Strategy · Develop a consistent campaign brand and messaging framework. · Deliverable: Comprehensive campaign communication strategy document including timelines for communications via newsletters, press releases, social media, and direct outreach. Digital Campaign Launch · Plan and launch a digital campaign that includes emails, social media posts, and a dedicated campaign website. · Measurable Behavior: Achieve a minimum engagement rate of 20% on digital communications within six months.
