The Athletics Department is seeking proposals from qualified firms to undertake a comprehensive rebranding of the William R. Johnson Coliseum in time for the 2025-2026 basketball season. The project will include updates to signage, wayfinding, court design, historical displays, Hall of Fame areas, digital touchscreen displays, hospitality, and VIP experiences. This initiative is part of a broader effort to enhance the fan experience and foster pride within our athletic community. The rebranding will also incorporate the Purple Lights program, a fundraising initiative central to this rebranding effort. Conceptual and Graphic Design: Work with the Athletics Department to create cohesive designs that integrate seamlessly throughout the Coliseum. Project Planning and Management: Provide a project schedule, resource allocation, and timelines, ensuring project completion before the 2025-2026 season. Installation and Execution: Ensure all aspects of rebranding are installed professionally, including signage, digital displays, and other elements. Coordination with Coliseum Staff: Collaborate with Coliseum and Athletics Department staff to minimize disruption during the installation process. Testing and Quality Assurance: Ensure all installations, particularly digital displays, are fully operational and meet the Athletics Department’s quality standards.
