• Create and prepare brochures, articles, photographs, videos, slide shows, advertisements, and other materials in accordance with established policies and procedures. • Creation of City of Palmetto Facebook and Instagram pages to communicate directly with city residents. • Make recommendations to staff regarding use of the city websites; participate in the development of media image and outreach efforts; assist with managing and monitoring of social media sites for content. • Maintain and post to social media sites mentioned above. • Develop marketing materials and promotional campaigns to inform, educate, and market city policies, projects, and city services; coordinate projects related to public outreach, communication, and special events. • Assist with the development and issuance of official city statements for various media platforms. • Prepare press releases, facts sheets and other reports; develop educational materials and communication programs research, prepare and disseminate various publications, such as brochures, pamphlets, and newsletters for media outlets, distribution to the public, employees, organizations, and businesses. • Develop and maintain records and statistics related to communication programs and citizen engagement. • Conduct community surveys and analyze results; prepare written, illustrative, and statistical reports. • Support other departments and city staff in the development of publications, promotional materials and public outreach as assigned. • Develop and maintain positive relations with media outlets, and a wide range of civic and community organizations; and assist the Mayor who is the main point of contact with the public and media. • Provide advice and guidance to resolve difficult and sensitive citizen complaints and inquiries. • Participate in crisis management planning and assist with developing crisis communication plan and written materials. • Provide guidance to Mayor with communication before news media, public and private sector businesses, and officials. • Attend leadership meetings in person or remotely as necessary, with the Mayor and Department Heads, to understand issues and determine messaging. • Perform related duties as required and/or assigned.
