Discovery and Research: Conduct a SWOT analysis. Segment audiences (e.g., traditional students, adult learners, parents, and local community). Gather data via surveys, focus groups, and interviews with current students, alumni, and staff. Analyze competitors and market trends in higher education. Plan Development: Define goals for enrollment and community engagement. Create audience personas to guide messaging. Identify high-priority communication channels (e.g., social media, website, local partnerships). Set Up Infrastructure: Audit and optimize existing tools (website, CRM, email marketing software, analytics platforms). Create a content calendar for the next 6–12 months. Launch Initial Awareness Campaigns: Introduce the college’s key value propositions through: Social media campaigns. Search engine marketing (Google Ads). Email outreach targeting prospective students. Community Engagement: Begin hosting or participating in local events to build relationships (e.g., high school fairs, workshops, or open houses). Reach out to local media for features or partnerships. Outcomes: A detailed marketing plan tailored to the college’s needs. Baseline metrics for website traffic, social engagement, and community awareness. Initial awareness campaigns active and gathering data.
