A. Overview Johnson County Community College seeks to contract with qualified marketing firms or consultants, who specialize in higher education, to assess the JCCC Strategic Communication & Marketing department’s current marketing strategy, organizational structure, skillset, and workflows. The goal of this engagement is to evaluate the College’s current level of marketing maturity and provide actionable recommendations to transform the marketing department from a tactics-focused unit to a data-driven, goal-oriented, and strategically focused department. The selected firm or consultant must demonstrate a deep understanding of the higher education sector and have proven experience working with similar institutions. Additionally, the firm must provide clear guidance on the goals and steps required to advance the marketing department from its current level of maturity as part of the assessment and recommendations. B. Project Objectives 1. Evaluate Current Marketing Strategy and Operations - Conduct a thorough evaluation of the College’s current marketing strategy, organizational structure, skillset, workflows, tools, and processes. 2. Identify gaps and opportunities - Determine the department's current level of marketing maturity. Identify any gaps, inefficiencies, or areas where improvements could be made to enhance the department’s effectiveness. 3. Provide a future vision and actionable recommendations - Based on the assessment, provide actionable insights and recommend
