Build Kentucky destination image and brand awareness in the UK and Western European market, developing and implementing marketing and trade media strategies to do so. # Develop and present overall marketing/sales/communications plan for each Fiscal Year # Assist in creation of various collateral pieces and web pages directed to international visitors and travel trade. # Utilize and propose cross marketing opportunities with leisure travelers and niche markets on building awareness of Kentucky, i.e. equine, bourbon, adventure, music, etc. # Develop tracking and return on investment strategies for all programs. # Provide support to KDT on a regular basis in emerging markets as designated with the activities/duties/ objectives. # Host and conduct education sessions as requested for Kentucky partners interested in entering the international market.
