• Maintenance. As has been described above, the City has, over time, expended substantial resources toward the restoration, renovation, and maintenance of the Sunrise Theatre. The City continues to program into its capital improvements budget the repair or replacement of major building components and systems. Copies of the City’s Capital Improvements to the facility, and the City’s 10-year Capital Improvement Plan are attached as Exhibit “C” and Exhibit “D”. In terms of major systems, there are two HVAC projects that the City has identified as beneficial in the near and far terms. In the near term, the City will be replacing the main chiller and 2 water pump stations. A bid for the chiller/pumps has been issued through Purchasing and will be funded by the City. Bids are due 1/17/25. This project is expected to be completed prior to the concessionaire assuming operations. The other project involves replacing air handling equipment to improve air flow in the facility. This project is not immediately needed and so will be addressed in a future City fiscal year. The responsibility of the concessionaire will be to perform cleaning throughout the entire facility on a schedule to be agreed to by the City. The concessionaire will also be responsible for maintenance of all removal of solid waste pursuant to the rules of the City’s solid waste removal provider and for ensuring water and wastewater are functioning and unobstructed. The concessionaire must ensue all drains and grease traps are properly cleaned and serviced. The City has certain basic lighting and sound amplification fixtures installed in the Theatre. Specifically, general sound and lighting console, as well as all conventional lights and stage monitors, are owned by the Sunrise Theatre. The sound and light equipment for the Black Box is all owned by Sunrise Theatre. However, the concessionaire may determine that these resources must be augmented in order to attract new, more complex, or more elaborate programming. In that event, concessionaire will be required to acquire and install those resources, and the City will have the ability to review installation plans to ensure the physical integrity of the building will be maintained. The concessionaire will be responsible for maintaining all sound and lighting within the facility. • Programming. The concessionaire will be responsible for planning and refining all programming to be presented in, and all events to occur at, the Sunrise Theatre. While the concessionaire will have a primary focus of providing programming and events geared toward maximizing attendance and profitability, it will also be expected to provide opportunities for diverse programming and local events which speak to the unique culture and community of Fort Pierce. Responsibilities will include marketing the venue to shows and events, negotiating and booking shows and events, and coordinating the logistics surrounding shows and events. While the concessionaire is acting in a private capacity, and while the City expects some programming to be provocative or thought provoking, the City will desire that programming adhere to prevailing community standards and so obscene program content, as defined by Florida Statutes Chapter 847, will not be part of the concessionaire’s event or programming offerings. By way of historical perspective only, a 2019-2025 list of events which have occurred at the Theatre is attached as Exhibit “E”. The City will also expect the concessionaire to propose ways to expand opportunities for the Sunrise Theatre to be used more frequently for private events (such as weddings and parties), so that the use of the venue may be increased from what has historically been the case. • Ticketing and Customer Relations. The concessionaire will be responsible for the operation of box office, online, and app-based ticketing and reservations. To ensure the security of customers’ data, the concessionaire will be required to utilize reservation and ticketing systems which employ the most up to date security measures in the industry with the goal of safe, secure payments and ticket management. Concessionaire will be responsible for providing customer service to all aspects of the Theatre’s operations, to include customer service to programming presenters and event organizers, vendors of services and commodities to the Theatre or concessionaire, and Theatre customers. Concessionaire will be required to provide information on the Theatre’s website indicating telephonic and email customer service options, at a minimum.
